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Private Label Products

USDAOn a recent trip to Safeway in Washington, D.C., our Savvy Organic Shopper found that the price of a number of organic products beat out their non-organic, name-brand equivalents. A 32-ounce container of private label (more commonly thought of as “store-brand”) O Organics chicken broth was $2.99, while the same amount of non-organic chicken broth was $3.19.